Key Takeaways:
- Binance introduces Plume (PLUME) as the 32nd project in its HODLer Airdrops program.
- 150 million PLUME tokens (1.5% of supply) airdropped to BNB Simple Earn and On-Chain Yields participants.
- Trading launched on August 18, 2025, with USDT, USDC, BNB, FDUSD, and TRY pairs; circulating supply at listing: 2.65 billion PLUME.
Binance has officially added Plume (PLUME) to its HODLer Airdrops program, marking the exchange’s 32nd project under the initiative. This EVM-compatible blockchain is designed to tokenize and manage Real World Assets (RWAs). With its launch, Plume is now available for trading on Binance Spot with multiple trading pairs.
The announcement has already garnered substantial market interest, with traders eager to gain early exposure to the asset-backed ecosystem that Plume is building.
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Binance Launches PLUME With HODLer Airdrops
Binance confirmed that users who subscribed to their BNB in Simple Earn (Flexible or Locked) or On-Chain Yields products between July 24 and July 27, 2025 (UTC) are eligible for the airdrop. A total of 150 million PLUME tokens were distributed to qualifying accounts prior to the start of spot trading on August 18.
Deposits for PLUME opened at 11:30 (UTC), and spot trading started at 15:00 (UTC). The new token is paired with USDT, USDC, BNB, FDUSD, and TRY on Binance Spot and is classified with a Seed Tag, identifying it as a newer, higher-risk asset.
Even more exciting, Binance has committed an additional 25 million PLUME for marketing efforts following the listing, with another 100 million PLUME set aside for distribution six months later, aimed at bolstering liquidity and fostering ecosystem growth.
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Plume’s Tokenomics and Supply at Launch
Plume was launched on Binance with a genesis total supply of 10 billion PLUME, while the initial circulating supply amounted to 2.65 billion PLUME (26.5%). This project is based on Ethereum, with the smart contract address already publicly verified. Notably, Binance utilized a listing fee of 0, reinforcing its support for projects that align with an innovation-driven listing strategy.
With a clear emphasis on RWAs, Plume aims to bridge the gap between tokenized real-world assets and decentralized finance, positioning itself within one of the most rapidly evolving narratives in the crypto space.
What Sets Binance HODLer Airdrops Apart
The Binance HODLer Airdrops program stands out as one of the most attractive reward systems on the exchange for BNB holders. Unlike continuous participation events such as Launchpool or Megadrop, HODLer Airdrops are unique in that they are retroactive, rewarding users based on previous BNB balances at designated times.
This retroactive nature allows users to earn rewards passively, qualifying for multiple rewards through their participation in Simple Earn or On-Chain Yields by simply holding BNB. It caters particularly to long-term holders who want exposure to diverse assets without the need for constant engagement in farming or staking activities.
How Traders Can Benefit
For investors, Binance has made participation clear and simple:
- Hold BNB in Simple Earn or On-Chain Yields to automatically qualify for HODLer Airdrops.
- Keep an eye on historical balance snapshots, which Binance uses to calculate the distribution of rewards.
- Receive airdrops directly into Spot Accounts within 24 hours of announcement.
With spot trading already live, Binance plans to enable various trading options soon, including Spot Algo Orders, Trading Bots, and Spot Copy Trading.
The unveiling of Plume on Binance coincides with the increasing popularity of Real World Assets (RWAs) in the cryptocurrency arena. The ability to tokenize bonds, equities, and real estate represents a significant shift towards mainstream adoption of blockchain in traditional finance.