PROVIDENCIALES, Turks and Caicos Islands, Nov. 21, 2025 /PRNewswire/ — KuCoin, a leading global crypto platform built on trust, today announced that its crypto payment arm, KuCoin Pay, has officially integrated with Pix.
This integration empowers millions of Brazilians to easily convert and spend over 50 cryptocurrencies at any merchant that accepts Pix QR codes. It effectively bridges the gap between digital assets and everyday utility, capitalizing on Brazil’s robust crypto adoption—approximately 26 million users represent 12% of the population—while meeting the growing demand for practical applications within Latin America’s leading crypto market.
The integration streamlines instant conversions from crypto to Brazilian Real (BRL), enabling users to transfer funds directly from their KuCoin accounts to any Brazilian bank or to pay merchants via Pix. By leveraging Pix’s widespread adoption, it provides multi-functional wallet management for both crypto and fiat within the KuCoin app, all supported by secure, regulatory-compliant infrastructure that aligns with Brazil’s Know Your Customer (KYC) standards. This approach enhances user experience, offering fast and accessible payments for daily needs and fostering greater financial inclusion for a digitally native population.
“By integrating with Pix, we are unlocking a new economic layer for Brazil’s digitally savvy population. This embodies our commitment to enhance crypto accessibility for all, building on our previously announced on-chain payment solutions as a new step forward in making digital assets practical for everyday life,” stated Raymond Ngai, KuCoin Pay Lead.
Pix, Brazil’s instant payment system, facilitates 24/7 transfers using simple identifiers like QR codes. With over 175 million users, it has transformed the payment landscape by promoting financial inclusion, reducing dependence on cash, and enhancing operational efficiency. For local users, Pix plays a crucial role in making digital transactions affordable and inclusive across a dynamic economy.
About KuCoin Pay
KuCoin Pay is a pioneering merchant payment solution that enables businesses to integrate cryptocurrency transactions for both online and offline sales. Supporting over 50 cryptocurrencies, including KCS, USDT, USDC, and BTC, KuCoin Pay provides fast, secure, and borderless payment solutions to its audience.
Learn more about KuCoin Pay: https://www.kucoin.com/pay