Key Takeaways:
- Binance introduces OpenEden (EDEN) as the 47th project in its HODLer Airdrops program, bridging traditional finance and DeFi.
- 15 million EDEN tokens distributed to eligible BNB holders, with spot trading pairs going live on September 30, 2025.
- Over 183.8 million EDEN in circulation at listing, with further allocations set aside for global marketing campaigns.
Binance has officially unveiled the listing of OpenEden (EDEN), a real-world asset (RWA) tokenization platform, through its popular HODLer Airdrops program. It has become the 47th project in the initiative, bringing fresh opportunities to BNB holders and showcasing the emerging trend of tokenizing real-world assets on major exchanges.
OpenEden Launches With $1B Token Supply
OpenEden (EDEN) acts as a bridge between traditional financial instruments and decentralized finance (DeFi). With an initial supply of 1 billion EDEN, the project aims to make a strong impact in the market.
According to Binance, 183.87 million EDEN (18.39% of total supply) will be circulating once trading starts. This will come with liquidity provided for five significant trading pairs: EDEN/USDT, EDEN/USDC, EDEN/BNB, EDEN/FDUSD, and EDEN/TRY.
Read More: Binance Drops 3,000,000 0G Tokens for Free – Massive AI-Powered Airdrop
The Scale of Initial Distribution:
- HODLer Airdrops Rewards: 15 million EDEN (1.5% of supply)
- Immediate Marketing Allocation: 10 million EDEN
- Six-Month Marketing Reserve: 15 million EDEN
This structured distribution aims to reward early adopters while ensuring market longevity through progressive marketing campaigns.
How Binance Users Qualified for EDEN Airdrops
The EDEN distribution is exclusive to users who subscribed their BNB into Simple Earn (either flexible or locked) or On-Chain Yields products between September 23 and September 25, 2025 (UTC). Snapshots of user balances were taken randomly during this period to calculate both eligibility and reward size.
Participants can expect to have the airdropped tokens credited to their Spot Wallets at least one hour before trading officially launches on September 30 at 11:00 UTC.
The Mechanics of Binance HODLer Airdrops
The HODLer Airdrops are a reward system designed for BNB holders. Unlike traditional reward schemes, users don’t have to actively use their BNB. Instead, anyone who locks or invests BNB in Simple Earn or On-Chain Yields automatically receives periodic token rewards based on snapshots captured over time.
This retroactive approach offers a frictionless yield opportunity for the wider Binance BNB ecosystem, complementing existing reward programs such as Launchpool and Megadrop.
Read More: Binance Airdrops 30M SOMI, Lists Somnia on Sept 2 with 1B Max Supply, 16.02% Float
Smart Contract Details and Technical Footprint
OpenEden is currently being deployed on two significant networks to maximize accessibility:
- BNB Smart Chain: 0x235B6fe22B4642aDa16D311855c49Ce7DE260841
- Ethereum: 0x24A3D725C37A8D1a66Eb87f0E5D07fE67c120035
This cross-chain implementation is designed to leverage both the expansive BNB ecosystem and the foundational DeFi capabilities of Ethereum. Noteworthily, EDEN was listed on Binance without incurring a listing fee, reflecting the company’s commitment to rewarding high-potential blockchain projects.
Why EDEN Matters for the Crypto Market
OpenEden aligns with the broader trend of tokenizing real-world assets (RWAs), an initiative that many analysts view as a crucial growth driver for crypto. Market estimates suggest trillions of dollars in traditional assets may soon transition onto blockchain platforms.
By facilitating the early release of EDEN through HODLer Airdrops, Binance is empowering its user base to tap into this burgeoning sector and diversify their staking and yield program options.
Future Roadmap and Marketing Push
Binance has outlined plans to reserve another 25 million EDEN tokens for marketing efforts—10 million immediately after the listing and another 15 million to be rolled out six months later. These campaigns are expected to include community incentives, partnership initiatives, and liquidity programs aimed at enhancing the global presence of EDEN.
Moreover, EDEN will initially be featured on Binance Alpha, allowing users to trade before the official spot trading commences. This early access is designed to create additional liquidity for EDEN prior to its full launch on Binance Spot.